When the initial buzz of Portal finally dies down, it’s the timing that will be remembered most. There’s never a great time for a company like Facebook to launch a product like Portal, but as far as optics go, the whole of 2018 probably should have been a write-off.
Our followup headline, “Facebook, are you kidding?” seems to sum up the fallout nicely.
But the company soldiered on, intent to launch its in-house hardware product, and insofar as its intentions can be regarded as pure, there are certainly worse motives than the goal of connecting loved ones. That’s a promise video chat technology brings, and Facebook’s technology stack delivers it in a compelling way.
Any praise the company might have received for the product’s execution, however, quickly took a backseat to another PR dustup. Here’s Recode with another fairly straightforward headline. “It turns out that Facebook could in fact use data collected from its Portal in-home video device to target you with ads.”
In a conversation with TechCrunch this week, Facebook exec Andrew “Boz” Bosworth claims it was the result of a misunderstanding on the company’s part.
“I wasn’t in the room with that,” Bosworth says, “but what I’m told was that we thought that the question was about ads being served on Portal. Right now, Facebook ads aren’t being served on Portal. Obviously, if some other service, like YouTube or something else, is using ads, and you’re watching that you’ll have ads on the Portal device. Facebook’s been serving ads on Portal.”
Facebook is working to draw a line here, looking to distinguish the big ask of putting its own microphones and a camera in consumer living rooms from the standard sort of data collection that forms the core of much of the site’s monetization model.
“[T]he thing that’s novel about this device is the camera and the microphone,” he explains. “That’s a place that we’ve gone overboard on the security and privacy to make sure consumers can trust at the electrical level the device is doing only the things that they expect.”
Facebook was clearly working to nip these questions in the bud prior to launch. Unprompted, the company was quick to list the many levels of security and privacy baked into the stack, from encryption to an actual physical piece of plastic the consumer can snap onto the top of the device to serve as a lens cap.
Last night, alongside the announcement of availability, Facebook issued a separate post drilling down on privacy concerns. Portal: Privacy and Ads details three key points:
- Facebook does not listen to, view or keep the contents of your Portal video calls. This means nothing you say on a Portal video call is accessed by Facebook or used for advertising.
- Portal video calls are encrypted, so your calls are secure.
- Smart Camera and Smart Sound use AI technology that runs locally on Portal, not on Facebook servers. Portal’s camera doesn’t identify who you are.
Facebook is quick to explain that, in spite of what it deemed a misunderstanding, it hasn’t switched approaches since we spoke ahead of launch. But none of this is to say, of course, that the device won’t be collecting data that can be used to target other ads. That’s what Facebook does.
“I can be quite definitive about the camera and the microphone, and content of audio or content of video and say none of those things are being used to inform ads, full stop,” the executive tells TechCrunch. “I can be very, very confident when I make that statement.”
However, he adds, “Once you get past the camera and the microphones, this device functions a lot like other mobile devices that you have. In fact, it’s powered by Messenger, and in other spaces it’s powered by Facebook. All the same properties that a billion-plus people that are using Messenger are used to are the same as what’s happening on the device.”
As a hypothetical, Bosworth points to the potential for…
Source link TechCrunch