Bombardier steps out with new brand identity and logo | Airlines

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Bombardier has unveiled a new brand identity and logo signaling a new beginning for the aviation giant, while celebrating its “deeply rooted heritage”.

The transformation was launched on April 24, 2024, with an overhaul of the company’s website and social media channels and the introduction of a new logo dubbed the ‘Bombardier Mach’.

Bombardier said its new brand identity will “reinforce and propel the company’s unique approach to its customers and stakeholders—putting people at the center and instilling a one-of-a-kind sense of family”.

The most dramatic change is undoubtably the logo which will feature on everything and anything from business cards to employees’ clothes to Bombardier display jets.

Credit Bombardier.

The ‘BOMBARDIER’ typeface synonymous with the company for many years has gone and been replaced with a new multifaceted logo and softer lettering.

The Bombardier Mach features the silhouette of an aircraft breaking the sound barrier in homage to the moment this was achieved by the company during development of the Global 8000 private jet.

The strokes of wind over an aircraft seen on the logo reference the company’s deeply rooted heritage and the Learjet brand’s storied winglet iconography.

“This evolved brand is a catalyst for Bombardier to differentiate itself as a global leader, not just amongst aerospace and…

Source www.aerotime.aero

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